When I arrived Diane and Donna led me down concrete stairs to the church basement, into a small storage room that served as the church's archive. They knew that I was interested in 1890s Omaha, and they mentioned that they had the perfect source for me: a weekly church newsletter that was distributed for most of the 1890s. After scanning the archive shelves, Donna pulled down two dusty old volumes titled "The Guidon."
I did not expect to find much excitement in a weekly church newsletter. Event announcements, membership lists, sermon summaries: in and of themselves these items did not pique my interest. But I knew that studying the routine activities of Omaha's leading 1890s Protestant church would be valuable. I was also interested in finding themes related to the social gospel. As I flipped through the two bound volumes and took pictures of the pages, I looked for signal words like "Washington Gladden" and "fatherhood of God."
To my surprise The Guidon's contents frequently exhibited a flair for the creative (or at least the unexpected). Instead of mindlessly snapping pictures for future use, I found myself pausing and reading, constantly drawn into the personality exhibited in the text. To take but one example: in order to convince church members to accept a new system of church finances, the editor wrote a parody of the wildly popular 1894 free-silver tract Coin's Financial School. In the original, a man named Professor Coin taught bankers and businessmen the benefits of bimetallism. In the parody, a man named Gould Coin taught First Methodist board members the benefits of a monthly subscription-based church giving system.
Intrigued, I resolved to find out more about Frank Crane, the editor of The Guidon and the pastor of First Methodist from 1892 until 1896. I began my search, as most do these days, with google. And very quickly, thanks to the plethora of digitized newspaper and magazines from the pre-1922 years, I discovered that the Frank Crane who edited The Guidon in such an interesting way was the same "Dr. Frank Crane" who became perhaps the most widely read syndicated newspaper columnist in the early twentieth century and an icon of middlebrow American consumer culture.
From LIFE magazine in 1920. |